Global Communications Manager

FCS Solutions seeks a dynamic Communications Manager to lead content creation, social media management, and brand gatekeeping. Responsibilities include developing SEO-optimized content, managing ad campaigns, crafting customer communications, and acting as the brand gatekeeper.

The ideal candidate will have 5+ years of experience in communications or public relations, preferably within SaaS or hospitality, and strong SEO knowledge. This role requires excellent written and verbal communication skills, and a passion for branding - as well as proficiency with communication tools, and the ability to work independently and collaboratively.

Join us to drive our brand's visibility and engagement in the hospitality tech industry.

Key Responsibilities:

Content Planning

• Manage a content calendar for timely delivery.
• Create engaging, SEO-optimized content for various platforms (website, social media, blogs, newsletters).
• Oversee multimedia content production (videos, infographics, presentations).

Social Media

• Draft copy, create visuals, and schedule posts.
• Maintain and update social media channels.

Campaign planning

• With the digital marketing specialist: plan and create personalized & localized ad campaigns for various channels including LinkedIn, Outbrain, Google, Meta, and Teads.
• Develop ad copy, assets, and landing pages.

Copywriting

• Create copy for eDMs (product updates, notices, automation sequences for lead nurture).
• Create content for inbound, including white papers, listicles, checklists, SEO blog articles, press releases, and release notes.

Brand Gatekeeping

• Ensure that all communications and marketing materials consistently reflect the company's brand identity, messaging, and values.
• Oversee brand voice and design and act as a the gatekeeper for both.

Website & SEO

• Prepare SEO-optimized content for product/feature pages.
• Optimize on-page and off-page SEO.
• Conduct UAT checks with the digital marketing specialist before pushing content to production.

Sales Collaterals and Online Presence

• Update sales materials as needed (brochures, sales decks, explainer videos).
• Ensure up-to-date information on backlinks and online profiles.

Events & PR

• Plan and coordinate tradeshows and events.
• Plan & deliver localized PR campaigns with partner agencies around the globe.

Qualifications:

• Bachelor's degree in Communications, Public Relations, Marketing, or related field
• 5+ years of experience in Communications / Public Relations, preferably in SaaS or Hospitality
• Native English speaker a MUST
• Strong project management and organizational skills
• Excellent written and verbal communication skills
• Experience with SEO and writing SEO-optimized content
• As strong eye and passion for branding

*Attachment needed*Please include your CV and short Portfolio showing content you have developed in your application. Please include links to social media pages or websites, if any.